Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, ?What?s going on with mobile advertising?? it?s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move seems innocent enough, but with a little inspection is actually very worrying for a segment still struggling to shake off it?s inferiority complex, and potentially chilling for many innovators and entrepreneurs.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xnPHjSKwTmc/

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