Aivis Ronis
Transport Minister Aivis Ronis is shocked by advertisement activities of the Latvian National airline airBaltic, which offers discounts for flights related to Soviet military holidays ? Soviet Army Day and Navy Day.
Because of this reason, the minister decided to dismiss Kaspars Briskens from his post at the airline as a representative of the Transport Ministry, BNN was told at the Transport Ministry.
According to Ronis, Briksens has not been controlling the company?s activities reasonably enough to prevent Latvia?s national airline from popularizing the holidays of a non-existent army and navy, which are celebrated in the honour of the Soviet army?s first major victory over the German forces at Narva and Pleskava.
?The airline?s marketing and ticket sales strategy should comply with the status of a national carrier and responsibility that comes with it,? ? notes Ronis.
The Transport Minister has requested explanations from the enterprise in regard to the aforementioned fact.
The dismissed Briskens is surprised by the minister?s decisions to relieve him of duty. ?The council manages the airline on a strategic level. It does not evaluate activities on an operating level. This includes marketing activity,? ? said Briskens in an interview to Latvian radio and the Latvian Television?s internet portal.
He notes that the Council?s responsibility is defined by the Commercial Law and the objectives set by the largest shareholder [the state]: searching for strategic investors for airBaltic, renewal of the airline?s fleet, communication between shareholders and the airline, the Transport Ministry, as well as coordination of cooperation between the airline and Riga International Airport.
Briskens agreed that the use of the data (February 23) in order to attract clients is not the kind of marketing activity that should be employed by Latvia?s national airline. However, he noted that the Board of the airline holds no responsibility for this. He also offered the Board to review the communication system between the Board and airBaltic?s marketing department.
?As far as I know, the marketing department has presented its explanations for the situation to the Board of the airline, which has informed the Transport Ministry as well,? ? Briskens said.
However, airBaltic?s representative Janis Vanags said in an interview to Latvian Radio that there has not been an official announcement of Briskens? dismissal form his post. He said that the airline explained its discount policy with the wish to offer more accessible travelling opportunities to its clients.
In his commentary to BNN,?airBaltic?Vice President Janis Vanags said: ?airBaltic?finds every reason to promote travel ? now and in the past we have offered better deals for customers on Haloween, Valentine?s Day, Christopher Street Day or Men?s day, or any other. If any of these reasons for travel is regarded as insulting ? we offer our sincerest apologies for unintentionally misleading you ? we truly meant to say that travelling is fun, and we will do our best to make it available to you, including to our new destinations ? - Prague (Czech Republic), Heviz-Balaton (Hungary), Olbia (Sardinia, Italy), Rijeka (Croatia), Larnaca (Cyprus), and Malta.?
He added that?airBaltic?serves 60 destinations from its home base in Riga, Latvia.?airBaltic offers convenient connections via North Hub Riga to its network spanning Europe, Scandinavia, Russia, CIS and the Middle East.
BNN previously reported that, on Tuesday, February 19, airBaltic announced that Eastern Europe celebrates the Men?s Day on February 23. In honour of this holiday, the airline has prepared a gift ? a coupon worth 20 EUR for flights to specific destinations.
Ref: 102.109.109.6160
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