Search Engine Marketing: Your Key to Online Success | Internet ...

27/09/11 5:00 AM

In today?s online business world, competition is very stiff and only those who are able to adapt various strategies to cope will find themselves surviving. One of the strategies that one needs to ensure in order to achieve success online is to maintain a strong presence in the search engines. This is what is known as search engine marketing and it is basically ensuring that you are exposed to the largest source of organic Internet traffic, which is the search engine. By carrying out a search engine marketing campaign, your aim is to ensure that you appear among the first or second pages for a particular keyword or keyword phrase search. This is because people rarely look further than the first two pages of search engine results when conducting an online search.

Search engine marketing entails the use of two concepts:

First, it involves the use of search engine optimization or SEO. This is where one takes various free steps in order to ensure that they get a higher exposure in the search engines. SEO simply ensures that your sight is search engine friendly and it thus makes it easier for your page to be highly ranked. It is mainly achieved through link building and proper keyword density and use.

The second part of search engine marketing is the use of paid online advertising such as Pay per Click ads, contextual advertising, and paid inclusion. This advertising ensures that you get a consistent amount of targeted traffic to your site, which guarantees you good online performance consistently. When these two concepts are used properly together, they can lead to search engine dominance, which ensures visibility on the search engines. This is the whole point of search engine marketing.

Some of the benefits that your business can achieve by putting in place an effective search engine marketing strategy in place include:

* More traffic to your site ? improving your visibility on the search engines means that you will get more traffic to your site that actually leads to conversion. Over time, you will therefore notice an improvement in your conversion and ROI.

* Improved brand awareness ? more online exposure means that people will be able to know and identify with your brand, which is an important aspect of business. As people learn to associate with you, they trust you more and find it easier to do business with you.

* Improved credibility ? one of the marks of credibility is that you are seen as a leader. If someone does a search and your sight appears first, they will definitely think that you have something that other sites do not have. Search engine marketing therefore helps to improve peoples? perception of your business and you will be considered an industry leader.

Source: http://www.majon.com/blog/internet-marketing/2011/09/search-engine-marketing-your-key-to-online-success/

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