Advertising Age Article Abstract
Media executives call it "the dark arts." Some refer to it as a "dirty business." And those who wish to avoid its name altogether use the term "corporate trading." But barter is one of the fastest-growing sectors of ad buying. ...
Advertising Age delivers 24/7 coverage to the top marketing, media and agency news. At this time, you've reached the end of your 10 article free preview for the month.
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