To Fight Off Airtime and Google+ Hangouts, Facebook Tests Adding Video ?Call? Button To Profiles

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... ? Learn More

Desperate to increase video chat usage, Facebook is testing out a ?Call? button ?on top of people?s timeline profiles.?I don?t think I?ve received a Facebook video chat since Facebook partnered with Skype to launch the feature a year ago, but now that might change.?If a friend?is online on the desktop version of Facebook, those in the test see a ?Call? button next to that friends name on their profile , while previously a?tiny videocamera icon in the text chat window was basically the only way to start a video chat.

Facebook seems to have realized it needed to highlight the feature, otherwise when people want to smile and laugh with friends face to face their first thought might be the Google+ and its Hangouts, or the?newly launched Airtime from former Facebook President Sean Parker.

Airtime debuted last week with the mission to re-humanize the Internet through the intimacy of real-time video chat. A subtle message of the launch was ?Facebook really isn?t the personal? because users primarily interact the?asynchronous?news feed posts or text-based chat.

That might have touched a nerve with Facebook, which prides itself on being the premier way to connect online. Maybe Facebook agrees that real-time video chat is much more vivid way to share, and it?s a shame so few people even realize it exists. Facebook actually had a Call button on the old version of the profile, but it didn?t get added to the Timeline redesign. Now the feature will be much easier to find, and when you stop by a friend?s profile you might decide to ring them for quick face-to-Facebook.

We haven?t seen any of the?additional Facebook Skype features promised at the video chat feature?s launch in July 2011, including group video chat, Facebook-to-Skype-Client calling, or paid Facebook to standard phone number audio calling.?Maybe now Facebook will step its game up, and consider adding those and copying the standout feature of Hangouts and Skype: allowing two people to watch a video such as a YouTube clip together at the same time.

As much fun as staring at someone else?s face is, Sean Parker proved at the Airtime launch that sometimes you just want watch a gopher scream ?Alan!? with one of your best friends.

February 1, 2004

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Facebook is the world?s largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Airtime is a live video platform that allows you to connect with old and new friends in a fun and simple way. Airtime is built on Facebook and uses your Facebook information to connect you with others. In addition to chatting with friends, Airtime allows you to meet new people. Airtime pairs you with other users based on the information in your profile and the criteria that you select. Once you?re paired with someone, you can see the interests...

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